Salesforce consulting, support & development

Senior Salesforce engineering for homebuilders,and teams that need it done right.

Ask The Forge is a U.S.-based team of senior Salesforce engineers and architects delivering ongoing support, custom development, integrations, and complex enterprise Salesforce work nationwide.

Ask The Forge: an anvil set against an agave plant
  • Trusted on Salesforce work for one of the top 10 U.S. homebuilders
  • 3 senior specialists
  • 5+ years of development experience each
  • Salesforce Partner · AppExchange ISV
  • U.S.-based · Nationwide

One forge, three smiths

Enterprise experience. Small-team accountability.

Large Salesforce environments create hard problems: integrations, pricing logic, release pipelines, document generation, technical debt, competing priorities, and the occasional issue that cannot wait for three layers of consulting management. We bring that enterprise experience without the consulting-firm structure.

Direct access to the engineers

No account managers or rotating bench. You talk to the people who design, build, and support your org, from first conversation to production.

Architecture and hands-on development

The same team draws the design and writes the Apex, LWC, and Flow. Nothing gets lost between a whiteboard and a sprint.

Enterprise environments

Currently delivering Salesforce engineering for one of the top 10 U.S. homebuilders: integrations, pricing logic, release pipelines, and the problems that cannot wait.

Maintainable after handoff

Clean code, documented behavior, and tested releases. As a Salesforce Partner on the product side, we build our own AppExchange packages to that standard, so client work gets it too.

Built in homebuilding

We understand more than the CRM. We understand the process around it.

Homebuilding Salesforce work gets complicated quickly. Communities, lots, options, pricing, contracts, commissions, documents, divisions, ERP systems, sales teams, and operational processes all collide inside the same customer journey.

Our team has spent years working inside that reality and currently delivers Salesforce engineering services inside one of the top 10 U.S. homebuilders.

See Our Homebuilding Experience→

Where it all collides

  • Communities, lots, plans & options
  • Pricing, quoting & contracts
  • Commissions
  • Document generation
  • Divisions with their own processes
  • ERP & back-office integration

Managed Salesforce Support

Your Salesforce team, starting at 20 hours a month.

Not every company needs another full-time Salesforce hire. Sometimes you need experienced people who can own the backlog, fix what is broken, build what is missing, and work alongside the team you already have.

Explore Salesforce Support→

Support may include

  • Administration and configuration
  • Reports and dashboards
  • Flow and automation
  • Apex and LWC
  • Troubleshooting and bug fixes
  • Integration maintenance
  • Architecture guidance
  • Release and DevOps support

The team

Three senior specialists. No junior handoffs.

Every Ask The Forge founder has at least five years of development experience. The people you meet are the people doing the architecture, writing the code, troubleshooting the problem, and helping make the technical decision.

Lloyd Rowe

Lloyd Rowe

Salesforce architecture, custom CPQ and commissions, and managed-package development.

Jacob Emerick

Jacob Emerick

Integrations, full-stack engineering, and the infrastructure around Salesforce.

Aydin Balci

Aydin Balci

Document generation, Flow, and process automation for quoting, contracts, and approvals.

Products

We build our own tools, too.

SoqlForge and QuickEdit are examples of the same practical engineering mindset we bring to client work: identify friction, understand the workflow, and build something useful.

QuickEdit

A universal inline-editing grid for Salesforce. Drop it onto any record page or app page, point it at any object, and edit records in place. Zero code for the installing admin, everything configured point-and-click. Respects field-level security, CRUD, and sharing on every read and write.

In Salesforce AppExchange Security Review. Listing to follow

Product Support →

SoqlForge

A desktop SOQL workbench for Salesforce developers, with schema-aware autocomplete, inline record editing, and CSV export, powered by the Salesforce CLI you already use. No managed package, no connected app. Free and open source under the MIT license.

Contact

Tell us what your Salesforce team needs.

Whether you need ongoing support, a difficult integration, custom development, or a team that understands homebuilding, start with a conversation with the engineers who would actually work on it.