Meet the team

Three smiths, one forge.

Ask The Forge is a boutique Salesforce practice built around deep platform engineering and enterprise delivery. Whether you need an architect to untangle a stalled implementation, an engineer to build and integrate, or an administrator to configure and support what's live, the same team carries it end to end.

Lloyd Rowe

Lloyd Rowe

Co-founder · Senior Salesforce Architect

Senior Salesforce architect and former CTO specializing in custom CPQ, commissions engines, managed packages, and homebuilder CRM.

Platform Developer I, with the Apex and Lightning Web Components superbadges; built and shipped an AppExchange managed package solo through Salesforce Security Review.

Jacob Emerick

Jacob Emerick

Co-founder · Engineering & Integrations

Full-stack engineering leader who turns complex requirements into scalable, well-architected solutions. Salesforce Apex alongside React/Next, Node, and AWS infrastructure.

Holds 13 Salesforce superbadges, including the Developer Super Set, Process Automation Specialist, and Screen Flow Specialist — and owns the integration and infrastructure side of delivery.

Aydin Balci

Aydin Balci

Co-founder · DocGen & Process Automation

Salesforce developer with 5+ years building on the platform, specializing in Nintex Cloud and document generation — the automated quoting, contract, and document-assembly layer that sits on top of CPQ and sales processes.

Strong across Apex, Flow automation, and Lightning App Builder (60+ Trailhead badges). Owns the DocGen and process-automation side of delivery, turning complex document and approval workflows into clean, maintainable solutions.

Put the team to work.

hello@asktheforge.com